extrabold will continue to further outperform its competitors.
- Established in 2006 upon the listing of Hospitality Property Fund Limited (listed on the Johannesburg Stock Exchange).
- Initially established to turn around newly acquired properties and to ensure intense management focus.
- Once a critical mass of 1 000+ rooms was reached in 2009, extrabold became fully independent.
- Between 2008 and 2009 an agreement was reached with the InterContinental Hotels Group for the branding of the Holiday Inn Sandton and Crowne Plaza Johannesburg.
- In 2009 extrabold established the extrabold Talent Development Academy to support our training and development aims.
- During 2010 and 2011 extrabold executives were invited to speak at various industry forums as recognised experts in their fields.
- In 2011 extrabold outperformed its competitors by 12% in terms of its 'Revenue per Available Room'.
- In 2011 extrabold continued to improve the profitability of its hotels under management, exceeding industry averages.
- In late 2011 extrabold was recognized by Empowerdex as a Level 2 BBBEE Contributor, one of the highest in the industry.
- extrabold aims to grow its portfolio at a pace of three to five hotels per annum and to further outperform its competitors.
